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When law firms first produced their own websites, the homepage looked like an online brochure. Some even tried using the same images on the screen as they did on paper. Key in how lawyers develop new business is their ability to distinguish themselves and their firm’s capabilities from competitors. Legal marketers play a critical role in defining and articulating those differentiating characteristics.
Diab said the firm got into financial trouble early this year when two outside companies stopped processing payments. Getting outside help can allow you to generate more leads and conversions. A consultant can bring new ideas and implement results-driven changes that your staff may not think of.
- It will increasingly become incumbent on legal marketers to push for proof point bios to demonstrate that the lawyer can achieve what the client needs and make them stand out from the heavy competition for new business.
- Don’t blame your marketing team if you’re getting qualified leads but they aren’t converting into clients.
- So, if marketing isn’t an area you’ve got a lot of experience in , bringing in help might be a good option.
- In short, the 2020 Survey results show that law firms–and especially solos and small firms–have a long way to go.
Her own frustration prompted her to go public on Facebook on March 24. Many clients of Litigation Practice Group would find this out firsthand when they got sued. "At one point, we had 80 different companies feeding us clients," he said. The Consumer Financial Protection Bureau says customers shouldn't trust any company that claims to make bad information disappear from credit reports. He called this approach "even more bogus" than a similar service, debt settlement, in which a company negotiates with creditors to pay a reduced amount for the debt.
Ensure your site is search engine optimized
Spending a large sum of money for some amount of “impressions” or value-added placement is common in this realm. With digital marketing, you can segment your budget into many categories that will reach different audiences with different messages – thereby increasing the effectiveness of your overall marketing strategy. Your attorneys may want to take part in this process so they are able to connect field work with your digital strategy – this leads to the most effective results company-wide. Content marketing has become an essential arrow in a legal marketers’ quiver.
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Focus on your niche in order to attract people who are interested in your services. Otherwise, you risk coming across as a generalist, which will make it difficult to stand out from other law firms. It’s always fair to ask clients to send new business your way, either in person or via email. Another way to build referrals is to attend online and in person networking events with other professionals in your industry.
Make a good impression and you can grow your connections https://price-law-firm.com that way. Beyond that, you should be nurturing your leads in order to keep your firm top of mind. Using a Customer Relationship Management system, email marketing, or SMS marketing are a few ways to streamline follow-up and keep in close contact with potential clients. As an attorney, you know better than anyone the stresses of running a successful firm, attracting clients, and delivering top-quality service. With most of your time spent helping clients, it can be difficult to find the time to market your first effectively. For example, if someone looks up “when to hire a personal injury lawyer” and ends up on your blog post, they’re a marketing-qualified lead.
Diab confirmed to Law360 that Litigation Practice Group transferred tens of thousands of client files to other law firms. He said the clients had signed contracts which included language that allowed Litigation Practice Group to make these transfers. One way to attract clients to your firm is to treat them like customers from the first point of contact. Always respond to their queries and follow up if you don’t hear back from them.
The other part is actively engaging with the people interacting with your content. Use Instagram Stories to share behind the scenes content, promote events, and advertise exclusive offers. You can even add things like gifs, tags, polls, Q&A forms, and more.
Creating a well-organized blog with great content might land them on your website. Before you start driving leads to your website, it’s a good idea to set up your social media channels. As I mentioned, email marketing is a much more effective digital marketing channel but that doesn’t mean you should ignore social media.
Every high-quality piece of content is another chance to get to that coveted top spot on Google. Sign up to get free investor acquisition articles straight to your inbox. Learn our proven systems that we use to increase website traffic, leads, and revenue. A CTA is a call to action, something that tells your website visitors what you want them to do. Your website should have at least one on each page and be aligned with the content around it to get people moving in the direction you want. These sections are full of tactics that have been proven to deliver more clients and boost profits, so pay careful attention.